DIY SEO Tip 4 – Use Keywords in Your Page Titles
Search Engines Weigh Your Titles Heavily
Use your keywords in your page titles – What you place between <title> and </title> in the HTML for your web page is critical. Use your keywords, avoid prepositions and conjunctions where possible (the, and, for, with, etc.) and watch your punctuation within the title. Using only dashes between phrases in a title seems to help.
For example, Hand Painted China – Dishes – Mugs. It is not necessary and usually not advisable to waste space in your page’s title tag with your company’s name. If you do, put it at the end of the title – you want your keywords up front.