DIY SEO Tip 5 – Use Keyword Text for Navigation
Making the Most Use of Your Targeted Keywords
Use keyword text, not images for your site’s navigation
This SEO technique gets your primary keywords on every page of your web site. The link leads to the page you are targeting for that keyword or phrase.
In the old days it was common to use image maps with hyperlinked hot spots for website navigation. Image maps are counterproductive when it comes to search engine optimization. It is still common to use images, such as buttons for website navigation. This too, is counterproductive because it doesn’t allow you to take best advantage of your keywords. While you can insert your keywords into the image’s ALT tag, linked text carries greater weight in the algorithms search engines use for rankings.