DIY SEO Tip 7 – Use Keywords in Your META Description
Keyword Description Text Boosts SEO and Compels Searchers to Click
Make keywords part of a compelling description – Within the HTML code of your web page you want to include a Description tag. A description tag looks like this:
<META Name=”Description” Content=”Hand-painted china you’ll love at discounted prices. Hand Painted Creations features a fabulous collection of hand painted china, including dishes, tea cups, mugs and much, much more.”>
The content of a Description META tag is used by some, but not all, search engines in the search engine results page to describe the content of your page.
If the search engine your website visitor uses to find sites that use your keywords displays the contents of your Description tag, you want the searcher to be compelled to click the link to your site. Ranking number one doesn’t mean your link will get clicked.